As online media continue to grow and diversify, the typica
l customer journey covers an ever-wider variety of channels. Customers browse online before buying in-store. They join in social media networks to gather information. And, yes, they still use the traditional offline media.

The onlinecustomer journey can be complex. It can involve
multiple steps and transitions over a period of time. In response, marketers need real-time intelligence about digital marketing strategies so they can take effective action. They must be able to identify the most profitable paths through websites and segment traffic to spot high-value web visitors.

Comments

comments